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Home Research and Insights Outlook By Issue Y2008 Outlook by Issue: 2008, Number 3, Outlook Journal

Outlook by Issue: 2008, Number 3, Outlook Journal

For the business strategist contemplating the already complex multi-polar world, these trends are daunting. But cherry-picking the easiest ones isn’t the solution.
— Back to the Future

 
Foreword
 

The Long View: Being Inventive in Managing Innovation

 

From the Editor's Desk: When Trends Beget Trends

 
Industry Report
 

Retail Grocery: Food for thought
By anticipating changes in consumer demand and quickly innovating to meet emerging needs, the high performers in this industry have been able to shape and dominate the market.

 
Features
 

Sustainability: A Climate for Change
As concern about carbon emissions intensifies, some utilities, energy, chemicals and natural resources companies are starting to turn the climate-change challenge to their advantage.

 

Marketing: How to Price Smarter in Uncertain Times
Pricing power does not weaken along with the economy. With more sound improvements in pricing efficiency, a recession can actually spur future profitability and market share growth.

 

Cover Story: Fake!
Counterfeiting is on the rise worldwide, threatening the brand integrity of more and more companies in almost all industries. Companies can successfully contain it by taking the right combination of offensive and defensive measures.

 

High-Performance Business: Chief Operating Officers: Off to a Fast Start
The role of the chief operating officer has become increasingly important to a company’s ability to execute its strategy. But too many companies pay too little attention to the critical task of bringing on a new COO quickly and effectively.

 

Talent & Organization Performance: Leading and Managing Change in a Multi-polar World
Today’s global business environment requires bold new programs to drive high performance along three dimensions: change management, leadership and culture.

 

Trends: Back to the Future
High performers aggressively scan the horizon and act now to take advantage of opportunities and hedge against risk. A new study of critical trends and the business imperatives that follow from them can help companies do just that.

 

Innovation: How to Get the Most from Your Best Ideas
If organizations are to achieve and sustain high performance, they need to regard innovation as a business discipline, and then manage and execute it accordingly—as an end-to-end process, from insight development to idea generation to development to marketplace launch.

 

Mergers & Acquisitions: Cross-border M&A: Handle with Care
Transnational deals now account for almost half of all M&A activity. But these transactions are not for the faint of heart and should be approached with particular care.

 

Public Service: Uncommonwealth: Collaborating to Create Public Value
When it comes to creating public value—the public-sector equivalent of shareholder value—how much do governments really accomplish? Only by fostering stronger, more collaborative relationships with the people they serve can governments increase the level of public value they produce.

 
Perspective
 

On the Edge: Why is my CEO ambivalent about IT?
Companies that fail to embrace the same technology that’s dramatically expanding the capabilities of individuals could be making a major strategic mistake.

 
Case Study
 

Travel & Transportation: KLM's IT Makeover
Compared with other major airlines, KLM was late to embrace the potential of the Internet. Today, it’s an industry leader in Web applications. How did it come so far so fast?

 

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