| Foreword |
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The Long View: Striving for High Performance Through Sustainability
Foreword by William D. Green, CEO of Accenture |
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From the Editor’s Desk: The New Faces of Globalization
Note from David Cudaback, editor-in-chief of Outlook |
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| Industry Reports |
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Consumer Electronics: Competing for the Digital Consumer
Innovation is the name of the game in consumer electronics. But the industry’s two types of high performer tackle this critical capability in very different ways. |
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Forest Products: Out of the Woods?
From pulp producers to tissue manufacturers, all of the high performers in this industry are focused specialists with a close connection to their customers. |
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| Features |
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Information Technology: The Business Case for a Greener IT Agenda
As one of the organization’s hungriest consumers of energy, IT has unusual leverage to effect green change on an enterprise scale. Here are five moves that IT leaders should be making now. |
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High-Performance Business: Brave New World
Large multinational companies from emerging markets have started to assert their clout, fundamentally altering the shape of globalization. This shift in economic power means that companies seeking to achieve high performance in a multi-polar world need to rethink many basic assumptions about customers, talent and innovation. |
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High-Performance Business II: China Rising
Chinese companies are increasingly capturing the business world’s attention. While their profitability seldom matches that of high performers from the developed world, their agility, adaptability and global mindsets are making them formidable competitors. |
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Strategy: Recognizing Transformation Triggers...Before It’s Too Late
New research shows that executives who don’t act decisively when trouble looms put their companies at far greater risk than once imagined. It is crucial to spot the impending danger early on—and make fundamental rather than incremental changes. |
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Marketing: Where Have All the Ads Gone?
Online, interactive and mobile technologies are challenging the traditional advertising model. The industry will never be the same. |
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Talent & Organization Performance: How Workforce Specialization Can Transform Talent into High Performance
If a company is to leverage its workforce to create a distinct competitive advantage, it must develop a strategic talent-management function that can advance its employees faster and more reliably along a clearly defined path. |
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| Perspective |
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Interview: Catching the Next Wave of Innovation
The Internet’s ability to enable collaboration will be the key to breakthrough innovation, says industry pioneer Vint Cerf, from business to education to scientific research. |
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On the Edge: Computing in the Clouds
This new computing paradigm promises sourcing flexibility, variable IT costs and improved data security. |
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| Case Study |
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Case Study | Customer Relationship Management: As They Like It
Attracting new audiences was a top priority for the legendary Royal Shakespeare Company. But before the RSC could proceed, it needed to sharpen its marketing skills. |
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