Foreword
The Long View: Focusing
on the Customer
Foreword by Joe Forehand, Chairman &
CEO of Accenture
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From the Editor's Desk: From Loss Leader
to Growth Engine
Note from the Editor-in-Chief of
Outlook, David Cudaback.
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Features
Information Technology:
Thinking Bigger
Can a company maintain strong,
competitive information technology capabilities and still meet demands for
reduced IT spending? Yes—by taking a bold, comprehensive approach that
transforms every facet of the IT organization, from strategy to systems design
to human performance.
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Innovation: A Little Help From Their
Friends
Executives are finding that some of the best new
ideas can be developed through partnerships with organizations outside their
companies. But to achieve real value, they need to create innovation channels
appropriate to their own companies' needs and manage the process holistically
by using their overall innovation strategy.
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Service Management:
Turning Service Into a Growth Engine
There is
substantial shareholder value hidden in servicing products after they are sold.
In fact, over time, service may actually contribute more to earnings than sales
do. Here’s how it's done.
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Technology: When Products
Talk
Telematics opens up new possibilities for data
mining and cross-selling—and even entirely new products and services based on a
better understanding of customer behavior. Innovative companies in a variety of
industries are beginning to see this wirelessly enabled, computer-enhanced set
of solutions as an essential tool for doing business.
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Customer Relationship Management: How to
Build a High-Performance Sales Force
Even in the
toughest of markets at the worst of times, sales can exceed expectations—but
only with a strategy based on deep customer intelligence and implemented by a
competent, confident sales force equipped with the tools and processes it
needs.
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Energy: Managing the
Unknown
Few companies are more vulnerable to economic and
political change than those operating in the global energy sector. Here are
four scenarios for the business future. How the sector responds will have
direct impact on the global economy.
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Human
Performance: How to Boost Your Workforce Performance
ROI
A new diagnostic tool can not only demonstrate
conclusively the link between human capital development practices and total
shareholder return. It can also provide practical guidance for which
investments are likely to yield the greatest return.
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Perspective
On the Edge: Vanishing
Point—The Search for Sustainable Competitive Advantage
by Glover T. Ferguson, Chief Scientist, Accenture
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Case Study
Banking/Information
Technology: A Bold Experiment at Banco Azteca
A
groundbreaking software/platform combination has enabled Mexico's newest bank
to provide a wide range of services to the country's middle and working classes
for the first time.
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Feedback
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