Outlook by Issue: 2001, Number 1, Outlook Journal

Foreword
The Long View
By Joe Forehand, Managing Partner & CEO of Accenture

From the Editor's Desk
Note from the Editor-in-Chief of Outlook, David Cudaback.

Features
Strategy: Rite of passage
Follow this step-by-step approach to create the right strategy for an online presence

Business Models: Cautionary tales
Avoid these 10 common mistakes when choosing a business model for the new economy

Financial Performance: Rise of the digital CFO
Learn what new capabilities are available for finance executives using Web-based technologies

Marketing: Dazed and confused
Understand the consumer behavior fundamentals before investing in new marketing technology

Human Performance: Stemming the tide
Keep your talented employees—and even improve their performance

Technology: Early warning
Learn from the world's leading high-tech companies how to catch and ride technology's biggest waves

Mobile Commerce: Cutting loose
Call it "uCommerce"—the seamless, continuous economic interaction that is already under way

Asia: The east is wireless
Asian companies no longer have to concede eCommerce to Western competition

Perspective
Making culture a strategic asset
Fred Hassan, CEO, Pharmacia

Case Studies
Sun Microsystems new work ethic

Sara Lee/Douwe Egberts:
Redefining eProcurement


Feedback
Letter to the Editor.

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